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AEM’s Leadership Strives to Educate the Amusement Industry

Over the last twenty years, Frank Seninsky and Jerry Merola have brought
their industry expertise to the pages of many Amusement Industry publications.



Recent Articles

A Day at the Beach: Provo Beach Resort (BCM Magazine)

Family Focused Fun (Intergame Magazine)

Direct or Not Direct? That is The Question! (Vending Times)



The Clubhouse is Coming!

Valley Center Bowl

Redemption 103 A Case Study of The Alley at SouthShore

San Juan Sensation Puerto Rico's New Entertainment Jewel

Funding Fundamentals for FEC's

The Fundamentals of Redemption Cash in on Redemption Games the Easy Way

Ground Up: The Challenges of Starting A New Bowling-Hybrid Project

Small Wonder: Case Study: How One Center Tripled it's Game Revenue With Only 1,200 Square Feet

Funtastik Facelift: Traditional Gainsville Bowl Remakes Itself Into Funtastik


Making Change: Frank Seninsky Discusses The Science of Redemption Games


Eyes on the Prizez: How To Price and Display The Goodies

Cat & Mouse: Redemption Can Payoff The Best of All Games

The Game's Afoot: How Profitable Can An Arcade Be?

Token Fever: Leverage Your Game Tokens and Increase Your Payout Too


Redemption Games-They Generate More Revenue When You Know The Real Ticket

The Three Myths of Redemption Games

Another Myth About Redemption Games

Keeping Your Redemption Percentage in Line

You Can Sell Prizes at the Redemption Counter. NOT

Creating A Dynamic Cluster

FEC's and Redemption Games Do You Know How To Tie Them Together

Fine Tuning Redemption Games


A Crucial Juncture

Family Entertainment is Evolving-

Fries With Your Fun Article

Less is More with More of Less

Three E's of Family Entertainment Centers

Why I'm Here by Frank Seninsky

Opportunity in a Maturing Market

Decoding the Myth of Redemption Percentaging

Riding the Redemption Wave in Waterparks

Setting Up a Gameroom Soup to Nuts

Surviving Tough Times in a Changing Economy

Family Has Come Full Circle

Consulting Just Another Word For Education

How To Operate Cranes

More Secrets of Operating Cranes

Extreme Opportunity

ASI 2003: Turning a Crucial Corner

Why did Brunswick buy Valley-Dynamo?

There is a New Debit Card System in Town

The Debig Card Test Goes On!

Maximizing Returns On Your Coin Op Game Portfolio

The Most Important Number An Operator Can Have

The Economics of Joining Forces With A Coin-Operator

Consolidation Be Damned! The Amusement Industry Is Healthier Than Most Think


Recondition and Prep Redemption Games to Boost Bottom Line

Bowling Alleys Become the Next FEC's

Redemption Expected to Grow Tenfold, So How You Can Cash In?

Five Myths of Redemption Management

What is Going On In This Industry? And Who Is Kidding Who?

High-End Merchandise is Changing How We Operate

Recession Provides Opportunity For Forward Thinking Businesses

If The Cashbox Is Always King, It's Time He Was Dethroned

Financing Fun: Loans And Leases Are Readily Available To Operators, If Needed

How a Careful Buyer or Seller Evaluates the Worth of a Route

Is There A Debit/Smart Card In Your Future? Almost Certainly

Overcoming Operator‐And Location‐Sales Resistance

Long-Range Planning Builds Successful Summer Locations

The Operators Most Important Tools

"Routinizing" - How to Get the Most from Game Technicians


Everything You Need To Know About Coin Operated Games In Hotel Indoor Waterparks

Playing The Game: Game Revenues Can Help "Float The Boat" For Indoor Waterparks


Industry Owls

Waterpark Executives: Parks Aren't Taking A Bath In Current Economy

How to Make a Splash in Tennessee

Siezing The Moment

Working Harder and Smarter

The Economics of Entertainment: A Big Box May Just Be Your Best Bet

Financing Your Future

Doing It Right: Starting With A Budget That Works

Sahara Sam's Oasis Indoor Waterpark

Challenges Facing The Industry

An Avalanche of Fun: Boyne Mountain Ski/Golf Resort And Avalanche Bay Indoor Waterpark

Deep River Waterpark / Skate the Plaza: Enjoy the Icing On the Cake

Why Traditional Bowling Alleys are Becoming FEC's

Chula Vista : Four Generations of Success is Sweet Music To The Kaminski Family

NRH2O ; the Right H20 Formula For A Successful Waterpark

A Big Green Splash in French Lick Indiana

Historic Weeki Wachee Springs Florida's Legendary Mermaid City

Wild Wadi is Ten Years Old and Still A Ten

The New Year Is Off To A Positive Start

Are You Doing Redemption Right

Themed Around All Things Water , Grand Panama Beach Resort Is Simply Known As Splash

PEMA- Playing It Safe

Profiting from Redemption in an FEC: Priming The Pump

Pennies From Heaven Success Strategies for Small Business In the Age of Global "Megalo-media" Conglomerates-
Euromat Keynote Address

Techno-Loyalty How Amusements Can Use New Technology To Boost Customer Loyalty & Player Spending-Eurotechno Address


In Honor of Playmeters 30th Anniversary

In Honor of Playmeter's 35th Anniversary

50 Ways of Going Broke Doing Redemption

A Good Feel For What Makes A Successful FEC

Bouncing Back in a Challenging Economy

Entertainment Makes A Lovely Shade Of Green

A Business Formula For The Future

Corporate Responsibility Or Lack Thereof

Sourcing Capital In Uncertain Times

Win, Lose or Draw in a Struggling Economy

Your Profits Are Buried In The Details

Failure Is Not An Option

Attention New Developers: Bigger May Not Always Be Better

Entertainment is Now A Mixed Drink

Dollars and Sense

When Businesses Fail

Thinking of Buying or Selling An Amusement Business? Know Its TRUE Value

Challenging The Norm

Doing the Right Thing

Five Easy Ways To End Up In Hot Water

The ABC's of Selecting The Right Entertainment Space

Alternate Financing Options What To Do When Your Bank Says ‘No”

Attention K Mart Shoppers

The Decision To Buy, Leave, or Revenue Share

Is Your Cash Register Half-Full or Half-Empty?

Choosing Attractions For the Millennium

Entertainment Center Development:Tips On Avoiding Costly Mistakes

Creating More Value (And Profit) In Your Entertainment Facility

Creating An Effective Operating Agreement

Customer Service Is the Answer To Building A Better Business

Designing A Winning Layout

Emerging Technology: It's Time To Embrace It

Examining The Fun Factor

A Feasibility Study Might Be The Best Investment You'll Ever Make

Is Your Family Entertainment Center Up To Snuff?

Fixing A Failing Business

When Good Isn't Good Enough

Hedging Your Bet: Methods To Reduce An Operator's Exposure At Poor Performing Locations

How Big is BIG?

Incorporating Facility Controls

Insuring Your Future: A Look At Commercial Insurance Policies

Using The Internet As A Marketing Tool

Is Maintenance Really That Important?

Keeping Up The Momentum

Leasing Tips For Your Next Entertainment Site

Making The Most of Your Ride and Attraction Budget

Need An Investor? Now Might Be The Time

It's Never Too Late To Turn A Profit

Go Ahead Pick Your Niche

Pioneering New Markets

Pricing and Delivering It Right

Resurrecting A Winner

The Secrets to Establishing and Building Relationships with Creditors and Lenders

Securing Your Future

Are You Selecting The Appropriate Games For Your Guests?

Selecting Real Estate Locations For Your Entertainment Business

Tips and Suggestions for Opening Your New Amusement Business

Where Are All The Customers? Getting Started Can Be A Challenging Affair

Assembling A Winning Team

A Year of Opportunity Ahead

Feasibility: The Three Year Itch

A Five Step Receipe To Help Get A Loan

A Good Consultant is a Teacher Not A Dictator

Token Theft

Making Money With New Technologies

Bowling For Dollars

Entertainment Combinations: Are They The Next Best Thing?

Leasing Real Estate in the New Economy

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